👤 Assoc. Prof. Dr. Kuan-Yang Chen, National Taipei University of Nursing and Health Sciences, Taiwan
Kuan-Yang Chen is an Associate Professor at the Department of Leisure Industry and Health Promotion at National Taipei University of Nursing and Health Sciences (NTUNHS). With extensive expertise in service marketing, tourism supply chain management, and knowledge management, he has made significant contributions to research on market knowledge in the tourism industry. His work has been featured in top-tier journals, including the International Journal of Hospitality Management and the Journal of Business Research. Over the past decade, he has explored the essence of market knowledge (MK) and its impact on innovation in tourism. He has secured multiple National Science and Technology Council grants and serves on the Editorial Advisory Board of the International Journal of Contemporary Hospitality Management. His research focuses on how SMEs in the travel service industry utilize market knowledge for product and process innovation, making him one of the leading researchers in the field of tourism enterprises.
Professional Profile
Scopus
Evaluation of Kuan-Yang Chen’s Suitability for the Research for Best Researcher Award
Kuan-Yang Chen, an associate professor at the National Taipei University of Nursing and Health Sciences (NTUNHS), has made significant contributions to research in marketing strategy, online marketing, knowledge management, and hospitality HRM. His academic profile is distinguished by 20 SSCI journal publications, several of which are in top-tier journals such as Tourism Management, International Journal of Hospitality Management, and Journal of Business Research. His work is widely recognized, with his most cited article accumulating 765 citations, demonstrating strong academic influence. Additionally, his editorial role in the International Journal of Contemporary Hospitality Management reinforces his standing as a thought leader in the field.
Chen’s research and innovation efforts focus primarily on market knowledge (MK) in the tourism industry, where he has explored its impact on product and process innovation. His research has provided valuable insights into how small and medium-sized enterprises (SMEs) in tourism leverage market knowledge for business growth. His work on online travel agencies (OTAs) and knowledge-sharing mechanisms is particularly relevant in the evolving digital landscape of hospitality management. His projects, supported by National Science and Technology Council funding for over ten years, further highlight his research credibility.
🎓 Education
Kuan-Yang Chen pursued his academic journey with a strong foundation in business, marketing, and tourism management. He obtained his Ph.D. in Business Administration, focusing on service marketing and tourism supply chain management. His doctoral research provided insights into the role of market knowledge in driving innovation and competitive advantage in the tourism sector. He has actively contributed to academia by developing course curricula that integrate contemporary business strategies with real-world applications. His education laid the groundwork for his extensive research on knowledge management, online marketing, and hospitality HRM. Through collaborations with industry professionals and fellow academics, he has been instrumental in bridging the gap between theoretical knowledge and industry practice. His interdisciplinary education has enabled him to approach research problems with a unique perspective, contributing to the development of tourism management as a specialized academic discipline.
💼 Professional Experience
Dr. Kuan-Yang Chen has held various academic and research positions throughout his career, solidifying his expertise in tourism and hospitality management. As an Associate Professor at NTUNHS, he has played a crucial role in advancing research on service marketing and tourism supply chains. His work extends beyond academia, as he has collaborated with businesses to implement innovative marketing strategies based on empirical research. Over the past decade, he has led multiple National Science and Technology Council-funded projects, focusing on market knowledge and its implications for SMEs in the travel industry. He has served as a consultant for tourism firms, helping them optimize business models for sustainable growth. In addition to his teaching and research commitments, he actively participates in editorial and peer-review activities for top-tier academic journals, contributing to the academic discourse on knowledge management and innovation in the hospitality industry.
🏅 Awards and Recognition
Dr. Kuan-Yang Chen has been recognized for his contributions to the field of tourism and hospitality management through various prestigious awards and honors. His research has earned accolades from international conferences and academic societies. He has received continuous funding from the National Science and Technology Council for over ten years, demonstrating the significance of his work in advancing tourism research. Additionally, his publications in high-impact journals have been widely cited, showcasing his influence in the field. He serves on the Editorial Advisory Board of the International Journal of Contemporary Hospitality Management, further solidifying his standing as a leading researcher. His work on market knowledge and innovation in the travel industry has been acknowledged as groundbreaking, earning him invitations to speak at global conferences. With numerous industry collaborations and consultancy projects, he continues to bridge the gap between academia and real-world business applications.
🌍 Research Skills On Business
Dr. Kuan-Yang Chen possesses a diverse range of research skills, making him a prominent figure in tourism and hospitality studies. His expertise lies in service marketing, tourism supply chain management, and knowledge management. He employs both qualitative and quantitative methodologies to examine market knowledge and its impact on innovation. His analytical skills allow him to derive meaningful insights from data, guiding SMEs in the travel industry toward effective decision-making. His research focuses on how firms use market knowledge to gain a competitive edge, particularly in asymmetric business relationships. His ability to integrate economic theories with tourism research has led to new perspectives on customer engagement and knowledge-sharing behaviors. Additionally, his experience with large-scale research projects and collaborations demonstrates his leadership in conducting interdisciplinary studies. Through his work, he has contributed to developing models that help tourism enterprises optimize their market knowledge and innovation strategies.
Publication Top Notes
- Title: Negative and positive antecedents for lodging providers’ engagement and market knowledge sharing on online travel agencies
Author: Chen, K.-Y.
Journal: International Journal of Hospitality Management
Year: 2025
- Title: Relationship between nurses’ mood at work and work engagement: Work morale as a mediator
Authors: Wu, H.-C., Hsu, C.-H., Chen, K.-Y.
Journal: International Nursing Review
Year: 2024
- Title: Recreational scuba diving as a special form of tourism: lessons from Taiwan
Authors: Dai, Y.-D., Huang, F.-H., Chen, K.-Y., Chen, W.-J., Huan, T.-C.
Journal: Tourism Review
Year: 2024
Citations: 8
- Title: Constructing a Conspicuous Leisure Behavior Scale
Authors: Dai, Y.-D., Chen, K.-Y., Chi, C.-S., Huan, T.-C.T.C.
Journal: Journal of Leisure Research
Year: 2023
Citations: 3
- Title: Explore how SME family businesses of travel service industry use market knowledge for product innovation
Authors: Chen, K.-Y., Huan, T.-C.
Journal: Journal of Business Research
Year: 2022
Citations: 8
- Title: Market knowledge impacts on product and process innovation: evidence from travel agencies
Authors: Chen, K.-Y., Altinay, L., Chen, P.-Y., Dai, Y.-D.
Journal: Tourism Review
Year: 2022
Citations: 12
- Title: The Relationships Among Perceived Severity of Negative Publicity, E-Service Quality, Perceived Risk, and Advocacy Intention in Social Network Sites
Authors: Hsiao, C.-H., Chen, K.-Y.
Journal: Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering (LNICST)
Year: 2021
Citations: 1
- Title: Effect of hotel employees’ workplace friendship on workplace deviance behaviour: Moderating role of organisational identification
Authors: Zhuang, W.-L., Chen, K.-Y., Chang, C.-L., Guan, X., Huan, T.-C.
Journal: International Journal of Hospitality Management
Year: 2020
Citations: 47
- Title: Facilitating weaker firms’ market knowledge in asymmetric B2B relationship from structure, process, and strategy aspects – a case of travel industry
Authors: Chen, K.-Y., Huan, T.-C.
Journal: Journal of Knowledge Management
Year: 2020
Citations: 14
- Title: Using multi-channel transmission technology to construct an IoT mechanism for homecare service
Authors: Hung, L.-P., Li, S.-C., Chen, K.-Y., Chen, C.-L.
Journal: Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering (LNICST)
Year: 2020