Dr. P. BABY | COMMERCE | Excellence in Academia Award

Dr. P. BABY, SONA COLLEGE OF ARTS AND SCIENCE, SALEM - 636005, TAMILNADU, INDIA

Dr. P. Baby is an Assistant Professor in the Department of Commerce at Sona College of Arts and Science, Salem, Tamil Nadu, India. She holds multiple qualifications, including M.Com (CA), MBA, M.Phil., Ph.D., and SET. With 7 years of teaching and 10 years of research experience, she has established herself as a dedicated academician. She secured second rank in PG and third rank in M.Phil at Periyar University. Her expertise spans Services Marketing, Research Methodology, Financial, Cost and Management Accounting, HRM, and Banking. She has published 16+ articles in UGC Care-listed, peer-reviewed, and indexed journals. Currently, she is authoring a book on Financial Accounting. Dr. P. Baby has actively participated in over 55 national and international conferences and presented numerous research papers. She has also organized and facilitated various academic events and has received the Best Paper Presenter Award at an International Conference.

Professional Profile

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Suitability for the Research for Excellence in Academia Award

Dr. P. Baby is a highly qualified academic with a robust academic background and extensive research experience, making her an ideal candidate for the Research for Excellence in Academia Award. With an M.Com (CA), MBA, M.Phil, Ph.D., and SET, she has displayed exceptional commitment to her field of study. Her 7 years of teaching experience, along with 10 years of research involvement, demonstrate her strong foundation and continuous growth in academia.

Dr. Baby's academic excellence is highlighted by her impressive achievements, including securing second place in her PG and third place in her M.Phil at Periyar University. Her specialization in Services Marketing, Research Methodology, Financial and Management Accounting, HRM, and Banking reflects a broad and comprehensive understanding of essential subjects, enabling her to contribute significantly to both teaching and research in these areas.

Education 

Dr. P. Baby has a strong academic background in commerce and management. She holds an M.Com (CA), an MBA, an M.Phil., and a Ph.D., along with having qualified the State Eligibility Test (SET). She pursued her postgraduate and doctoral studies at Periyar University, where she secured second rank in her PG and third rank in M.Phil. Her academic journey has been marked by a commitment to excellence in commerce, accounting, and business administration. Her specializations include Services Marketing, Research Methodology, Financial, Cost and Management Accounting, HRM, and Banking. She has pursued nine online courses under NPTEL and is an active member of academic associations such as the Indian Academic Researchers Association and the Global Association of Commerce and Management. Her continuous learning and interdisciplinary knowledge reflect her dedication to professional and academic growth in the field of commerce and management.

Professional Experience 

Dr. P. Baby has 7 years of teaching and 10 years of research experience. She currently serves as an Assistant Professor in the Department of Commerce at Sona College of Arts and Science, Salem. She has guided numerous PG and M.Phil. research projects and has mentored students in various commerce-related disciplines. She has organized multiple guest lectures, seminars, webinars, workshops, and national and international conferences. As an academic leader, she actively engages in faculty development programs, having participated in over 20 FDPs, 7 symposiums, and 23 workshops. She is proficient in MS Office and Tally ERP.9, essential tools for financial and business analytics. Additionally, she has served as a resource person in various research forums and webinars. Her commitment to academic excellence is evident in her efforts to bridge the gap between theoretical knowledge and practical application in commerce and management education.

Awards and Recognition 

Dr. P. Baby has been recognized for her contributions to academia and research through multiple awards and honors. She was awarded the Best Paper Presenter Award at an International Conference, acknowledging her outstanding research contributions. She secured the second rank in her PG and the third rank in her M.Phil at Periyar University. She has actively participated in and presented research papers at over 55 national and international conferences and seminars. Additionally, she has contributed significantly to academic development by organizing and hosting various guest lectures, seminars, and webinars at both national and international levels. She is also a life member of the Indian Academic Researchers Association and the Global Association of Commerce and Management. Her dedication to continuous learning is evident in her completion of nine online courses through NPTEL. These recognitions highlight her commitment to excellence in commerce education and research.

Research Skills In Commerce

Dr. P. Baby is highly skilled in research, with expertise in Services Marketing, Research Methodology, Financial, Cost and Management Accounting, HRM, and Banking. She has published over 16 research articles in UGC Care-listed, peer-reviewed, and indexed journals. She is currently authoring a Financial Accounting book. Her research capabilities are evident in her extensive participation in over 55 national and international conferences and seminars. She has guided several PG and M.Phil. research projects, demonstrating her proficiency in academic mentorship. She is well-versed in data analysis and business software, including MS Office and Tally ERP.9. She has actively contributed to research-oriented faculty development programs, symposiums, and workshops. Her ability to integrate practical insights with theoretical knowledge makes her a valuable contributor to the academic community. She also engages in online learning, having completed nine NPTEL courses to enhance her research skills and domain expertise.

Publication Top Notes

• Role of Responsiveness factor in enhancing domestic airlines service quality

  • Author: P. Baby

  • Citation: Indian Journal of Applied Research, 2(1), 28–33

• Service Quality in Airline Marketing

  • Author: P. Baby

  • Citation: International Journal of Marketing and Management Research, 2(12), 109–119

  • Year: 2011

• Indian Aviation Industry – A SWOT Analysis

  • Author: D. P. Baby

  • Citation: International Journal of Marketing and Management Research, 2(9), 39–50

  • Year: 2011

• MGNREGA on Rural Employment During Covid 19

  • Authors: Dr. K. Baladhandayutham and Dr. P. Baby

  • Citation: Shodha Prabha, 47(15)

  • Year: 2022

• Advertising Effectiveness on FMCG Products (A Study with Special Reference to Hindustan Unilever Limited – Salem City)

  • Author: D. P. Baby

  • Citation: Shodha Prabha, 47(15)

  • Year: 2022

• Digital Transformation in Education Sector

  • Author: D. P. Baby

  • Citation: Wesleyan Journal of Research, International Research Journal, 14(No. 1, XXIII)

  • Year: 2021

• Revitalization of Maggi Noodles – A Case Study

  • Author: P. Baby

  • Citation: National Conference Proceedings with ISBN, 1(1), 52–54

  • Year: 2016

• New Inventive Schemes – Enrichment for Social Security

  • Author: P. Baby

  • Citation: Paripiex - Indian Journal of Research, 5(1), 101–102

  • Year: 2016

• SERVQUAL in Commercial Bank (A Study with Reference to HDFC Bank in Attur Taluk)

  • Author: P. Baby

  • Citation: Research Explorer (A Referred Bi-Annual International Research Journal)

  • Year: 2014

• Passengers Expectation on Domestic Airline Services: An Analysis

  • Author: P. Baby

  • Citation: International Journal of Research in Commerce Economics Management, 4(8), 38–42

  • Year: 2014