Mr. Marcus Vinicius Gomes Pereira | Operational Research |Best Researcher Award

Mr. Marcus Vinicius Gomes Pereira, Aviação do Exército, Brazil 🎓

Professional Profile

🧑‍🎓Marcus Vinicius Gomes Pereira: A Leader in Aerospace and Military Logistics 🚁📚

🎓Early Academic Pursuits

Marcus Vinicius Gomes Pereira’s academic journey began with a focus on military logistics and management. He completed his undergraduate degree in Intendência (Administration and Military Logistics) from the Academia Militar das Agulhas Negras (AMAN) in 2002. His pursuit of advanced knowledge led him to numerous specializations, including in Strategic Management from ADESG and various courses related to aviation and military operations. He earned a Master’s degree in Strategic Management from Universidad Internacional Iberoamericana (UNINI) in Mexico in 2019 and a Professional Master’s in Aerospace Sciences from the Universidade da Força Aérea (UNIFA) in 2022. Pereira also completed a Doctorate in Operational Research and Air Transport at Instituto Tecnológico de Aeronáutica (ITA) in 2022.

👔Professional Endeavors

Marcus Pereira has had a distinguished career in both the military and aerospace sectors. Currently, he serves as an Officer at the Command of Army Aviation (CAVEX) since 2022. Prior to this role, he was the Chief of Administrative Supervision at the Base of Aviation of Taubaté (BAVT) from 2018 to 2020. Pereira’s career also includes significant roles such as the Chief of Bidding Section and an Instructor at the Army Aviation Instruction Center (CIAVEX). His work encompasses a wide range of responsibilities from managing administrative functions to overseeing complex logistics operations.

🔬Contributions and Research Focus

Pereira’s research and contributions are focused on enhancing logistics and operational strategies within the aerospace and military sectors. His notable works include articles on innovative management approaches in humanitarian logistics and the role of Army Aviation in national defense. His doctoral thesis at ITA addressed operational research and air transport, contributing to the field of aerospace logistics. Pereira has also published on various aspects of military logistics, organizational behavior, and performance evaluation.

🏆Accolades and Recognition

Marcus Pereira’s expertise and contributions have been recognized through his extensive publication record. His articles appear in journals such as Brazilian Journal of Development and PROCEDIA COMPUTER SCIENCE. He has also authored a book on organizational behavior and innovation. His work has been influential in shaping military logistics practices and has earned him respect in both academic and professional circles.

🌍Impact and Influence

Pereira’s work has had a substantial impact on military logistics and aviation operations. His research on logistics management in humanitarian operations and military contexts has influenced how organizations approach these critical areas. His role in various military and aerospace positions highlights his ability to drive operational efficiency and innovation in complex environments.

🔮Legacy and Future Contributions

Marcus Pereira’s ongoing contributions to military logistics and aerospace research position him as a key figure in these fields. His future work is likely to continue shaping strategies and practices within the military and aerospace sectors. With his extensive background and expertise, Pereira is well-placed to influence future developments and innovations in these areas.

📖Publications :

Paper Title: Multicriteria Approach to Indicators of a Humanitarian Logistics Operation
Authors: Pereira, M.V.G., de Salles Neto, L., Santos, M.
Journal: Procedia Computer Science
Volume: 221
Issue: N/A (typically not specified for conference papers)
Pages: 747–754
Year: 2023

School of Economics and Management, Southwest Jiaotong University, China

Author Profile

Early Academic Pursuits

Jiuqi Chen embarked on his academic journey with a Bachelor of Management (BM) in Business Administration from Tianjin University of Technology, Tianjin, China, in 2019. Demonstrating academic excellence, he continued his studies at the same university, earning a Master of Engineering (ME) in Logistics Engineering in 2022, where he graduated top of his class, ranking 1 out of 156 students. Currently, His is pursuing a PhD in Business Administration at Southwest Jiaotong University in Chengdu, China, a testament to his commitment to advancing his knowledge and research in the field.

Professional Endeavors

Throughout his academic career, His engaged in various research projects, contributing significantly to the fields of business research and psychology. His work primarily focuses on the psychological and perceptual factors influencing consumer behavior. Jiuqi hasHis co-authored several working papers published in reputable journals, such as the Journal of Business Research and Acta Psychologica Sinica. His collaborative research efforts have explored diverse topics, including the impact of emoji usage on online review helpfulness and consumer perceptions of anger based on emoji placement.

Contributions and Research Focus

His research interests are broad yet interconnected, encompassing authenticity, animal marketing, visual marketing, brand logos, and artificial intelligence. His studies delve into how these elements influence consumer behavior and brand perception. Notable papers include examining the effect of logo complexity on souvenir authenticity perception and investigating the visual language of destination logos. These contributions are under review in prestigious journals like Tourism Management and the Journal of Consumer Psychology.

Accolades and Recognition

His dedication to academic excellence and research has earned him several prestigious awards. In 2021, he was honored with the National Scholarship of China, recognizing his outstanding academic performance and research potential. Furthermore, his Master's thesis received the Best Master’s Thesis award in 2022, highlighting his ability to produce high-quality, impactful research.

Impact and Influence

His research has significantly influenced the understanding of consumer behavior and brand perception. His work on the mediating role of processing fluency in the perception of online review helpfulness and the effect of geographic brand name size on perceived product authenticity has provided valuable insights for both academics and practitioners. By exploring the nuances of visual marketing and authenticity,His studies offer practical implications for brand management and marketing strategies.

Legacy and Future Contributions

Looking ahead, His aims to continue his research in the realms of marketing and consumer psychology, with a focus on how technological advancements and visual elements shape consumer perceptions and behaviors. His ongoing studies on customer inoculation against AI service failures and consumer preferences for zoomorphized products promise to further enhance the understanding of these complex interactions. His commitment to rigorous research and academic excellence positions him to make enduring contributions to the fields of business and marketing, influencing both theory and practice for years to come.