S Divya | Business, Management and Accounting | Best Faculty Award

Published on by Academic Excellence

Best Faculty Award

S Divya
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India

S Divya
Affiliation Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women
Country India
Documents 3
Subject Area Business, Management and Accounting
Event International Academic Excellence Awards
ORCID 0009-0005-1882-087X

S Divya is an academic researcher associated with Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India, working within the broad area of Business, Management and Accounting. Her documented research portfolio comprises studies addressing online shopping, consumer behaviour, social-media reviews, brand communication and consumer perception. These themes reflect contemporary developments in digital commerce and marketing and provide an academic basis for considering her profile in the context of the Best Faculty Award. The available publication record identifies three research documents associated with these areas.

Abstract

This academic profile documents the research activities of S Divya in Business, Management and Accounting, with particular emphasis on consumer behaviour and digital marketing. Her listed publications examine online shopping trends in Chennai, the influence of social-media reviews on customers, and the role of social-media captioning in glocalized global-brand advertising. Collectively, these studies address the relationship between digital communication, consumer perception, purchasing behaviour and brand loyalty. The publication record provides three documented research contributions dated 2025.

Keywords

Consumer behaviour; online shopping; social media; digital marketing; customer reviews; brand advertising; glocalization; consumer perception; brand loyalty; Chennai.

Introduction

Digital commerce has created new research questions concerning how consumers discover products, evaluate information and interact with brands. Online reviews and social-media communication are particularly relevant because consumers can encounter opinions, promotional messages and localized content before making purchasing decisions. Divya’s listed research addresses these developments through studies situated in Chennai, connecting consumer behaviour with online shopping and social-media communication. The documented work therefore falls within established research interests in marketing, consumer studies and business management.

Research Profile

The available profile records three documents and identifies Business, Management and Accounting as the subject area. The publications collectively indicate an applied research orientation focused on contemporary consumer and marketing environments. The research setting of Chennai provides a geographically defined context for examining online purchasing behaviour, social-media reviews and consumer responses to global brand communication.

  • Digital consumer behaviour and online shopping.
  • Customer perception of social-media reviews.
  • Glocalization in global brand advertising.

Research Contributions

The first documented study investigates online shopping trends and consumer behaviour in Chennai, addressing the development of digital purchasing practices. The second examines customers’ perceptions of reviews on social media, focusing on how review information relates to consumer decision-making. The third considers social-media captioning as a tool for glocalization in global brand advertising and examines its relationship with consumer perception and loyalty. Together, these topics connect digital platforms with practical questions in marketing and consumer research.

Publications

  1. A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, ISSN 2249-9040, Volume 15, No. 08, January–June 2025, pp. 141–147. Publication date: 14 February 2025. Type: conference paper. [1]
  2. The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, ISSN 0970-9657, Volume XLVI, No. 03, January–June 2025, pp. 201–209. Publication date: 14 February 2025. Type: journal article. [2]
  3. Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science, 2025. Type: journal article. Publication page. [3]

Research Impact

The available record does not provide verified citation totals or an h-index, so quantitative research impact cannot be independently characterized from the supplied metrics. Nevertheless, the three documented publications demonstrate continuity around consumer-facing digital environments. The research topics are relevant to businesses seeking to understand online purchasing, customer-generated reviews and localized communication strategies. The profile’s ORCID identifier also provides a persistent mechanism for distinguishing the researcher and connecting scholarly outputs.

Award Suitability

The documented publication portfolio is aligned with the Business, Management and Accounting subject area and contains multiple studies addressing contemporary business and consumer-management questions. The International Academic Excellence Awards website lists Best Faculty Award among its researcher award categories and identifies Business, Management and Accounting among its subject areas. [4] On the basis of the supplied publication record, Divya’s research activity provides a relevant academic basis for recognition under a faculty-focused award category; final award decisions remain subject to the applicable nomination and evaluation process.

Conclusion

S Divya’s documented research profile centers on consumer behaviour, online shopping and social-media marketing within the Business, Management and Accounting domain. Three publications from 2025 address online purchasing trends, customer responses to social-media reviews, and glocalized brand advertising. While citation and h-index information is not available in the supplied profile, the publication themes demonstrate a consistent interest in contemporary digital-business issues. Her ORCID record further supports persistent scholarly identification.

References

  1. Divya, S. (2025). A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, 15(08), 141–147. ISSN 2249-9040.
  2. Divya, S., Harini, R., & Kaarthikaa, K. (2025). The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, XLVI(03), 201–209. ISSN 0970-9657.
  3. Divya, S. (2025). Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science.
    https://iji-studies.com/index.php/IJIS/article/view/389
  4. International Academic Excellence Awards. (n.d.). Academic Excellence Awards: Award categories and subject tracks.
    https://academicexcellenceawards.com/
  5. ORCID. (n.d.). ORCID record for S Divya.
    https://orcid.org/0009-0005-1882-087X
  6. International Academic Excellence Awards. (n.d.). Award Nomination and Selection Information.

Jiuqi Chen | Business, Management and Accounting | Best Researcher Award

Published on by Academic Excellence

Dr. Jiuqi Chen | Business, Management and Accounting | Best Researcher Award

School of Economics and Management, Southwest Jiaotong University, China

Author Profile

Early Academic Pursuits

Jiuqi Chen embarked on his academic journey with a Bachelor of Management (BM) in Business Administration from Tianjin University of Technology, Tianjin, China, in 2019. Demonstrating academic excellence, he continued his studies at the same university, earning a Master of Engineering (ME) in Logistics Engineering in 2022, where he graduated top of his class, ranking 1 out of 156 students. Currently, His is pursuing a PhD in Business Administration at Southwest Jiaotong University in Chengdu, China, a testament to his commitment to advancing his knowledge and research in the field.

Professional Endeavors

Throughout his academic career, His engaged in various research projects, contributing significantly to the fields of business research and psychology. His work primarily focuses on the psychological and perceptual factors influencing consumer behavior. Jiuqi hasHis co-authored several working papers published in reputable journals, such as the Journal of Business Research and Acta Psychologica Sinica. His collaborative research efforts have explored diverse topics, including the impact of emoji usage on online review helpfulness and consumer perceptions of anger based on emoji placement.

Contributions and Research Focus

His research interests are broad yet interconnected, encompassing authenticity, animal marketing, visual marketing, brand logos, and artificial intelligence. His studies delve into how these elements influence consumer behavior and brand perception. Notable papers include examining the effect of logo complexity on souvenir authenticity perception and investigating the visual language of destination logos. These contributions are under review in prestigious journals like Tourism Management and the Journal of Consumer Psychology.

Accolades and Recognition

His dedication to academic excellence and research has earned him several prestigious awards. In 2021, he was honored with the National Scholarship of China, recognizing his outstanding academic performance and research potential. Furthermore, his Master's thesis received the Best Master’s Thesis award in 2022, highlighting his ability to produce high-quality, impactful research.

Impact and Influence

His research has significantly influenced the understanding of consumer behavior and brand perception. His work on the mediating role of processing fluency in the perception of online review helpfulness and the effect of geographic brand name size on perceived product authenticity has provided valuable insights for both academics and practitioners. By exploring the nuances of visual marketing and authenticity,His studies offer practical implications for brand management and marketing strategies.

Legacy and Future Contributions

Looking ahead, His aims to continue his research in the realms of marketing and consumer psychology, with a focus on how technological advancements and visual elements shape consumer perceptions and behaviors. His ongoing studies on customer inoculation against AI service failures and consumer preferences for zoomorphized products promise to further enhance the understanding of these complex interactions. His commitment to rigorous research and academic excellence positions him to make enduring contributions to the fields of business and marketing, influencing both theory and practice for years to come.