Assoc Prof Dr. Si Zeng | Law and Economics | Best Researcher Award

Assoc Prof Dr. Si Zeng | Law and Economics | Best Researcher Award

Associate Professor Doctor. Si Zeng, Chinese University of Hong Kong, China 🎓

Professional Profile

📚 Early Academic Pursuits

James Si Zeng’s academic journey began with a robust foundation in law and economics at Peking University Law School, where he earned both his LL.B. and B.A. in Economics in 2012. His pursuit of advanced legal education led him to obtain an M.A. in Law from Peking University in 2014. Demonstrating a commitment to global legal perspectives, Zeng participated in an international exchange program at Columbia Law School in 2013. He furthered his education at Yale Law School, earning an LL.M. in 2015 and a J.S.D. in 2018, where he was awarded the prestigious Oscar M. Reubhausen Fellowship.

🏫 Professional Endeavors

James Si Zeng’s professional career is distinguished by his tenure at the Chinese University of Hong Kong (CUHK). He began as an Assistant Professor in the Faculty of Law from 2018 to 2024. His exemplary work and dedication led to his current position as an Associate Professor and Deputy Executive Director of the Centre for Comparative and Transnational Law (CCTL) in 2024. His roles at CUHK have been marked by significant contributions to legal education and research, particularly in comparative and transnational law.

🌟 Contributions and Research Focus

James Si Zeng’s research interests lie at the intersection of law and economics, with a focus on judicial reform, state-owned enterprises, and minority shareholder protection. His work is highly regarded in academic circles, with numerous publications in esteemed journals such as the European Business Organization Law Review, Vanderbilt Journal of Transnational Law, and the American Journal of Comparative Law. Zeng’s research provides empirical evidence and theoretical insights into the legal frameworks governing China’s public-private partnerships and corporate regulations.

🏆 Accolades and Recognition

Throughout his career, James Si Zeng has received significant accolades for his scholarly contributions. His article on state-owned enterprises was nominated for the “2019 Masahiko Aoki Award for Economics Paper.” His receipt of the Oscar M. Reubhausen Fellowship at Yale Law School further underscores his academic excellence. Zeng’s contributions to legal scholarship have not only garnered academic awards but also recognition in the form of editorial appointments and professional memberships.

🌐 Impact and Influence

James Si Zeng’s impact extends beyond academia to practical legal applications in China and beyond. His research on minority shareholder protection and state-owned enterprises has influenced policy discussions and regulatory frameworks. Zeng’s publications, which include articles in both Chinese and international journals, reflect his commitment to bridging the gap between Eastern and Western legal systems. His editorial roles in notable law journals further amplify his influence in shaping contemporary legal discourse.

🔍 Legacy and Future Contributions

Looking forward, James Si Zeng aims to continue his influential research in law and economics, particularly focusing on comparative legal systems and the implications of legal reforms in China. His legacy is characterized by a blend of rigorous academic research and practical legal insights, positioning him as a leading figure in legal scholarship. Zeng’s ongoing work at CUHK and his extensive publication record underscore his commitment to advancing legal understanding and contributing to global legal knowledge.

✍️ Self-Declaration

“I authenticate that to the best of my knowledge the information given in this form is correct and complete. At any time, I am found to have concealed any material information, my application shall be liable to be summarily terminated without notice. I have read the terms and conditions and other policies of the Awards and agree to them.”

📖Publications Top Noted: 

Jiuqi Chen | Business, Management and Accounting | Best Researcher Award

Dr. Jiuqi Chen | Business, Management and Accounting | Best Researcher Award

School of Economics and Management, Southwest Jiaotong University, China

Author Profile

Early Academic Pursuits

Jiuqi Chen embarked on his academic journey with a Bachelor of Management (BM) in Business Administration from Tianjin University of Technology, Tianjin, China, in 2019. Demonstrating academic excellence, he continued his studies at the same university, earning a Master of Engineering (ME) in Logistics Engineering in 2022, where he graduated top of his class, ranking 1 out of 156 students. Currently, His is pursuing a PhD in Business Administration at Southwest Jiaotong University in Chengdu, China, a testament to his commitment to advancing his knowledge and research in the field.

Professional Endeavors

Throughout his academic career, His engaged in various research projects, contributing significantly to the fields of business research and psychology. His work primarily focuses on the psychological and perceptual factors influencing consumer behavior. Jiuqi hasHis co-authored several working papers published in reputable journals, such as the Journal of Business Research and Acta Psychologica Sinica. His collaborative research efforts have explored diverse topics, including the impact of emoji usage on online review helpfulness and consumer perceptions of anger based on emoji placement.

Contributions and Research Focus

His research interests are broad yet interconnected, encompassing authenticity, animal marketing, visual marketing, brand logos, and artificial intelligence. His studies delve into how these elements influence consumer behavior and brand perception. Notable papers include examining the effect of logo complexity on souvenir authenticity perception and investigating the visual language of destination logos. These contributions are under review in prestigious journals like Tourism Management and the Journal of Consumer Psychology.

Accolades and Recognition

His dedication to academic excellence and research has earned him several prestigious awards. In 2021, he was honored with the National Scholarship of China, recognizing his outstanding academic performance and research potential. Furthermore, his Master's thesis received the Best Master’s Thesis award in 2022, highlighting his ability to produce high-quality, impactful research.

Impact and Influence

His research has significantly influenced the understanding of consumer behavior and brand perception. His work on the mediating role of processing fluency in the perception of online review helpfulness and the effect of geographic brand name size on perceived product authenticity has provided valuable insights for both academics and practitioners. By exploring the nuances of visual marketing and authenticity,His studies offer practical implications for brand management and marketing strategies.

Legacy and Future Contributions

Looking ahead, His aims to continue his research in the realms of marketing and consumer psychology, with a focus on how technological advancements and visual elements shape consumer perceptions and behaviors. His ongoing studies on customer inoculation against AI service failures and consumer preferences for zoomorphized products promise to further enhance the understanding of these complex interactions. His commitment to rigorous research and academic excellence positions him to make enduring contributions to the fields of business and marketing, influencing both theory and practice for years to come.