S Divya | Business, Management and Accounting | Best Faculty Award

Published on by Academic Excellence

Best Faculty Award

S Divya
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India

S Divya
Affiliation Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women
Country India
Documents 3
Subject Area Business, Management and Accounting
Event International Academic Excellence Awards
ORCID 0009-0005-1882-087X

S Divya is an academic researcher associated with Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India, working within the broad area of Business, Management and Accounting. Her documented research portfolio comprises studies addressing online shopping, consumer behaviour, social-media reviews, brand communication and consumer perception. These themes reflect contemporary developments in digital commerce and marketing and provide an academic basis for considering her profile in the context of the Best Faculty Award. The available publication record identifies three research documents associated with these areas.

Abstract

This academic profile documents the research activities of S Divya in Business, Management and Accounting, with particular emphasis on consumer behaviour and digital marketing. Her listed publications examine online shopping trends in Chennai, the influence of social-media reviews on customers, and the role of social-media captioning in glocalized global-brand advertising. Collectively, these studies address the relationship between digital communication, consumer perception, purchasing behaviour and brand loyalty. The publication record provides three documented research contributions dated 2025.

Keywords

Consumer behaviour; online shopping; social media; digital marketing; customer reviews; brand advertising; glocalization; consumer perception; brand loyalty; Chennai.

Introduction

Digital commerce has created new research questions concerning how consumers discover products, evaluate information and interact with brands. Online reviews and social-media communication are particularly relevant because consumers can encounter opinions, promotional messages and localized content before making purchasing decisions. Divya’s listed research addresses these developments through studies situated in Chennai, connecting consumer behaviour with online shopping and social-media communication. The documented work therefore falls within established research interests in marketing, consumer studies and business management.

Research Profile

The available profile records three documents and identifies Business, Management and Accounting as the subject area. The publications collectively indicate an applied research orientation focused on contemporary consumer and marketing environments. The research setting of Chennai provides a geographically defined context for examining online purchasing behaviour, social-media reviews and consumer responses to global brand communication.

  • Digital consumer behaviour and online shopping.
  • Customer perception of social-media reviews.
  • Glocalization in global brand advertising.

Research Contributions

The first documented study investigates online shopping trends and consumer behaviour in Chennai, addressing the development of digital purchasing practices. The second examines customers’ perceptions of reviews on social media, focusing on how review information relates to consumer decision-making. The third considers social-media captioning as a tool for glocalization in global brand advertising and examines its relationship with consumer perception and loyalty. Together, these topics connect digital platforms with practical questions in marketing and consumer research.

Publications

  1. A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, ISSN 2249-9040, Volume 15, No. 08, January–June 2025, pp. 141–147. Publication date: 14 February 2025. Type: conference paper. [1]
  2. The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, ISSN 0970-9657, Volume XLVI, No. 03, January–June 2025, pp. 201–209. Publication date: 14 February 2025. Type: journal article. [2]
  3. Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science, 2025. Type: journal article. Publication page. [3]

Research Impact

The available record does not provide verified citation totals or an h-index, so quantitative research impact cannot be independently characterized from the supplied metrics. Nevertheless, the three documented publications demonstrate continuity around consumer-facing digital environments. The research topics are relevant to businesses seeking to understand online purchasing, customer-generated reviews and localized communication strategies. The profile’s ORCID identifier also provides a persistent mechanism for distinguishing the researcher and connecting scholarly outputs.

Award Suitability

The documented publication portfolio is aligned with the Business, Management and Accounting subject area and contains multiple studies addressing contemporary business and consumer-management questions. The International Academic Excellence Awards website lists Best Faculty Award among its researcher award categories and identifies Business, Management and Accounting among its subject areas. [4] On the basis of the supplied publication record, Divya’s research activity provides a relevant academic basis for recognition under a faculty-focused award category; final award decisions remain subject to the applicable nomination and evaluation process.

Conclusion

S Divya’s documented research profile centers on consumer behaviour, online shopping and social-media marketing within the Business, Management and Accounting domain. Three publications from 2025 address online purchasing trends, customer responses to social-media reviews, and glocalized brand advertising. While citation and h-index information is not available in the supplied profile, the publication themes demonstrate a consistent interest in contemporary digital-business issues. Her ORCID record further supports persistent scholarly identification.

References

  1. Divya, S. (2025). A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, 15(08), 141–147. ISSN 2249-9040.
  2. Divya, S., Harini, R., & Kaarthikaa, K. (2025). The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, XLVI(03), 201–209. ISSN 0970-9657.
  3. Divya, S. (2025). Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science.
    https://iji-studies.com/index.php/IJIS/article/view/389
  4. International Academic Excellence Awards. (n.d.). Academic Excellence Awards: Award categories and subject tracks.
    https://academicexcellenceawards.com/
  5. ORCID. (n.d.). ORCID record for S Divya.
    https://orcid.org/0009-0005-1882-087X
  6. International Academic Excellence Awards. (n.d.). Award Nomination and Selection Information.

Asma Nasim | Business | Best Researcher Award

Published on by Academic Excellence

Dr. Asma Nasim | Business | Best Researcher Award

👤 Dr. Asma Nasim, Manchester Metropolitan university, United Kingdom

Asma Nasim, PhD, is a dynamic academic and researcher specializing in finance, banking frameworks, and sustainability. With extensive expertise in financial management, green finance, and corporate finance, she is passionate about advancing financial economics through innovative pedagogy and collaborative research. Asma’s academic journey began with a BA (Hons) in Economics from the University of Punjab, followed by an MBA in Finance and an MPhil in Finance. She completed her PhD at the University of Huddersfield in 2023, exploring the determinants of bank performance across developed and developing nations. She has held teaching and administrative roles at prestigious institutions, including Manchester Metropolitan University and Global Business School. Asma is highly regarded for her contributions to environmental innovation, banking regulations, and poverty dynamics through her scholarly publications. Her commitment to fostering academic excellence and sustainable financial solutions is complemented by her dedication to mentoring future professionals.

Professional Profile

scopus

google scholar

🌟  Dr. Asma Nasim Evaluation Summary Of Suitability for the Research for Best Researcher Award

Dr. Asma Nasim stands out as a strong candidate for the Research for Best Researcher Award due to her extensive academic qualifications, impactful research contributions, and notable experience in teaching and mentoring. Her PhD in Finance from the University of Huddersfield reflects a high level of specialization, particularly in banking frameworks, financial stability, and the role of regulatory environments. These themes are timely and globally significant, addressing pressing issues in financial stability, green finance, and sustainable banking practices. Dr. Nasim’s research portfolio is robust and diverse. Her publications in esteemed journals such as Energy Economics, Technological Forecasting and Social Change, and the Journal of Environmental Management demonstrate her commitment to high-impact research.

🎓 Education 

Asma Nasim has cultivated an impressive academic foundation in finance and economics. She earned her BA (Hons) in Economics from the University of Punjab, where she gained a foundational understanding of economic theories. She further pursued an MBA in Finance from COMSATS University Islamabad, solidifying her expertise in financial management and corporate finance. Her MPhil in Finance from Preston University enhanced her focus on advanced financial theories and banking systems. Asma’s PhD in Finance from the University of Huddersfield culminated in a groundbreaking thesis on the determinants of bank performance in diverse regulatory and economic environments. Her research bridges theory and practice, addressing global banking and economic challenges. This robust academic trajectory underpins her commitment to research-informed teaching, enabling her to inspire and educate the next generation of finance professionals.

💼  Professional Experience 

Asma Nasim has amassed over 15 years of professional experience in academia, finance, and administration. Currently, she is a Lecturer in Accounting and Finance at Manchester Metropolitan University, where she teaches undergraduate and master’s courses in corporate finance, research methods, and leadership. She has also contributed to the Global Business School (Leeds), delivering insightful lectures on financial management and professional development. Previously, Asma served as Head of the Department at Horizon Postgraduate College, where she designed innovative curricula, mentored faculty, and collaborated with industries to enhance learning outcomes. She also held the position of Principal at Makkah College of Commerce, overseeing educational standards and administrative operations. Her expertise spans curriculum development, student mentoring, and cross-disciplinary collaboration. Through her diverse roles, Asma has demonstrated a commitment to fostering academic excellence and empowering students to succeed in complex financial landscapes.

🏅 Awards and Recognitions 

Asma Nasim has received significant recognition for her academic excellence and contributions to finance and banking research. She has been honored with awards for presenting impactful research at prestigious international conferences, including the Financial Economics Meeting (FEM-2022) in Paris and the Asia Conference on Business and Economic Studies (2022) in Vietnam. Her research papers, published in leading journals such as Energy Economics and Journal of Environmental Management, have garnered critical acclaim. Asma’s role as a peer reviewer for esteemed journals highlights her influence in shaping finance and environmental management scholarship. Her academic achievements are further recognized through collaborations with global institutions, reflecting her reputation as a thought leader in financial sustainability and innovation. These accolades underscore her unwavering commitment to advancing the field of finance through rigorous research and impactful teaching.

🌍 Research Skills On Business

Asma Nasim is an accomplished researcher with expertise in financial econometrics, green finance, and banking efficiency. Her analytical proficiency is evident in her use of advanced software such as STATA, SPSS, and E-Views to conduct robust quantitative analyses. Asma’s research investigates the interplay between regulatory frameworks, economic environments, and bank performance, offering insights that bridge academia and practice. She is particularly adept at exploring sustainability-driven financial strategies, with a focus on environmental innovation in emerging markets. Her interdisciplinary approach integrates macroeconomic dynamics, corporate finance, and cultural factors influencing financial systems. A prolific author, Asma has contributed to high-impact journals and is actively involved in peer-review processes for esteemed publications. Her ability to distill complex data into actionable insights underpins her role as a thought leader in finance research.

📖 Publication Top Notes

  • Do firm-level sustainability targets drive environmental innovation? Insights from BRICS Economies
    • Authors: S. Ullah, A. Nasim
    • Journal: Journal of Environmental Management
    • Citations: 47
    • Year: 2021
  • Does national culture matter for environmental innovation? A study of emerging economies
    • Authors: S. Ullah, H. Agyei-Boapeah, J.R. Kim, A. Nasim
    • Journal: Technological Forecasting and Social Change
    • Citations: 27
    • Year: 2022
  • Energy shocks and bank performance in the advanced economies
    • Authors: A. Nasim, G. Downing
    • Journal: Energy Economics
    • Citations: 15
    • Year: 2023
  • Energy shocks and bank efficiency in emerging economies
    • Authors: A. Nasim, S. Ullah, J.R. Kim, A. Hameed
    • Journal: Energy Economics
    • Citations: 9
    • Year: 2023
  • Determinants of bank efficiency in developed (G7) and developing (E7) countries: role of regulatory and economic environment
    • Authors: A. Nasim, M.A. Nasir, G. Downing
    • Journal: Review of Quantitative Finance and Accounting
    • Citations: 3
    • Year: 2024
  • Influence of ESG on corporate debt default risk: An analysis of the dual risk scenarios
    • Authors: Y. Shang, Z. Xiao, A. Nasim, X. Zhao
    • Journal: Journal of International Money and Finance
    • Year: 2024
  • Huddersfield Business School
    • Author: A. Nasim
    • Year: 2023