Best Faculty Award
S Divya
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India
S Divya is an academic researcher associated with Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, India, working within the broad area of Business, Management and Accounting. Her documented research portfolio comprises studies addressing online shopping, consumer behaviour, social-media reviews, brand communication and consumer perception. These themes reflect contemporary developments in digital commerce and marketing and provide an academic basis for considering her profile in the context of the Best Faculty Award. The available publication record identifies three research documents associated with these areas.
Abstract
This academic profile documents the research activities of S Divya in Business, Management and Accounting, with particular emphasis on consumer behaviour and digital marketing. Her listed publications examine online shopping trends in Chennai, the influence of social-media reviews on customers, and the role of social-media captioning in glocalized global-brand advertising. Collectively, these studies address the relationship between digital communication, consumer perception, purchasing behaviour and brand loyalty. The publication record provides three documented research contributions dated 2025.
Keywords
Consumer behaviour; online shopping; social media; digital marketing; customer reviews; brand advertising; glocalization; consumer perception; brand loyalty; Chennai.
Introduction
Digital commerce has created new research questions concerning how consumers discover products, evaluate information and interact with brands. Online reviews and social-media communication are particularly relevant because consumers can encounter opinions, promotional messages and localized content before making purchasing decisions. Divya’s listed research addresses these developments through studies situated in Chennai, connecting consumer behaviour with online shopping and social-media communication. The documented work therefore falls within established research interests in marketing, consumer studies and business management.
Research Profile
The available profile records three documents and identifies Business, Management and Accounting as the subject area. The publications collectively indicate an applied research orientation focused on contemporary consumer and marketing environments. The research setting of Chennai provides a geographically defined context for examining online purchasing behaviour, social-media reviews and consumer responses to global brand communication.
- Digital consumer behaviour and online shopping.
- Customer perception of social-media reviews.
- Glocalization in global brand advertising.
Research Contributions
The first documented study investigates online shopping trends and consumer behaviour in Chennai, addressing the development of digital purchasing practices. The second examines customers’ perceptions of reviews on social media, focusing on how review information relates to consumer decision-making. The third considers social-media captioning as a tool for glocalization in global brand advertising and examines its relationship with consumer perception and loyalty. Together, these topics connect digital platforms with practical questions in marketing and consumer research.
Publications
- A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, ISSN 2249-9040, Volume 15, No. 08, January–June 2025, pp. 141–147. Publication date: 14 February 2025. Type: conference paper. [1]
- The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, ISSN 0970-9657, Volume XLVI, No. 03, January–June 2025, pp. 201–209. Publication date: 14 February 2025. Type: journal article. [2]
- Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science, 2025. Type: journal article. Publication page. [3]
Research Impact
The available record does not provide verified citation totals or an h-index, so quantitative research impact cannot be independently characterized from the supplied metrics. Nevertheless, the three documented publications demonstrate continuity around consumer-facing digital environments. The research topics are relevant to businesses seeking to understand online purchasing, customer-generated reviews and localized communication strategies. The profile’s ORCID identifier also provides a persistent mechanism for distinguishing the researcher and connecting scholarly outputs.
Award Suitability
The documented publication portfolio is aligned with the Business, Management and Accounting subject area and contains multiple studies addressing contemporary business and consumer-management questions. The International Academic Excellence Awards website lists Best Faculty Award among its researcher award categories and identifies Business, Management and Accounting among its subject areas. [4] On the basis of the supplied publication record, Divya’s research activity provides a relevant academic basis for recognition under a faculty-focused award category; final award decisions remain subject to the applicable nomination and evaluation process.
Conclusion
S Divya’s documented research profile centers on consumer behaviour, online shopping and social-media marketing within the Business, Management and Accounting domain. Three publications from 2025 address online purchasing trends, customer responses to social-media reviews, and glocalized brand advertising. While citation and h-index information is not available in the supplied profile, the publication themes demonstrate a consistent interest in contemporary digital-business issues. Her ORCID record further supports persistent scholarly identification.
External Links
References
- Divya, S. (2025). A Study on Online Shopping Trends and Consumer Behaviour in Chennai. IPE Journal of Management, 15(08), 141–147. ISSN 2249-9040.
- Divya, S., Harini, R., & Kaarthikaa, K. (2025). The Customer’s Perception on Impact of Reviews on Social Media: A Study in Chennai. Business Studies, XLVI(03), 201–209. ISSN 0970-9657.
- Divya, S. (2025). Social Media Captioning as a Tool for Glocalization in Global Brand Advertising and Its Impact on Consumer Perception and Loyalty in Chennai City. International Journal of Innovative Science.
https://iji-studies.com/index.php/IJIS/article/view/389
- International Academic Excellence Awards. (n.d.). Academic Excellence Awards: Award categories and subject tracks.
https://academicexcellenceawards.com/
- ORCID. (n.d.). ORCID record for S Divya.
https://orcid.org/0009-0005-1882-087X
- International Academic Excellence Awards. (n.d.). Award Nomination and Selection Information.